Europeans are finding that spam is more than a nuisance. Unsolicited e-mail costs European consumers $8.8 billion a year, according to a recent study by the European Commission. The study measured the cost of downloading spam on pay-as-you-go Internet accounts, which are prevalent in Europe.
The European government may be about to outlaw certain types of spam. In December, the Council of the European Union, the E.U.’s main legislative body, voted to ban spam. It would be allowed only if the recipients agreed beforehand to accept it-if they, in other words, “opted in.” This rule would apply only to new mailing lists or when new names are added to existing lists. E.U. law currently mandates an “opt-out” system, which allows companies to send spam unless consumers specifically request not to receive it.
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