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Coe v. The Coca-Cola Co.

Parties Entered Mandatory-Arbitration Agreements in Rules, Terms and Conditions

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DECISION AND ORDER I. INTRODUCTION This is a diversity action in which Plaintiff Glenn Coe alleges that Defendant The Coca-Cola Company (“Coke”) defrauded him and those similarly situated when it changed its product-reward program, named “My Coke Rewards,” to its charitable-contribution program, named “Coca-Cola Give.” Presently before this Court is Coke’s motion to compel arbitration under the Federal Arbitration Act (“FAA”), 9 U.S.C. §§1, et seq., and to then dismiss or stay the action pending the completion of arbitration.1 For the following reasons, this Court finds that Coke’s motion should be granted, and that this action should be stayed pending the completion of arbitration. II. BACKGROUND A. Coe’s Complaint Coe alleges that Coke offered a reward program named “Coke Rewards” to encourage customers to purchase its products and services. (Complaint, Docket No. 1,

2, 6.) The program allowed customers to redeem bottle caps containing alphanumeric codes and other proofs of purchase for things of value, such as movie tickets and gift cards. Id.

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