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The Federal Trade Commission has been closely watching the privacy issues of the day—online targeted advertising, mobile data tracking, geolocation information, facial recognition technology, and other similar issues that impact consumers. The increasing use of web browsing and other user data has stirred some users to reconsider the unspoken "bargain" that exists on social media and other interactive websites, namely, that privacy sacrifices in the form of targeted marketing and data collection subsidize free content and services and promote a robust online ecosystem. However, beyond the larger debate over digital privacy, new practices and technologies have emerged—some of which cross ethical norms—that do not neatly fit within the boundaries of existing privacy laws.

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