Ascertaining the value of shares in a publicly traded company, such as Google, Coca-Cola or Johnson & Johnson, is a simple undertaking. MSNBC, CNN, Fox and the Internet are among the numerous sources available to investors that provide nearly real-time quotes of the latest prices those shares were traded for over public exchanges such as the New York Stock Exchange or NASDAQ. The presence of these national exchanges enables stockholders to immediately liquidate their shares for cash in a matter of minutes through a few clicks of a mouse or a single phone call.
But what about the thousands of privately held companies throughout New York whose shares are not traded on the NYSE or NASDAQ? These companies oftentimes only have a handful of shareholders, many of whom are family members or close friends.
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