Why do people make the decision to buy a service or product? They are bombarded with a multitude of choices every day; however, the choices they make are not random; they are deeply influenced by many factors. Your brand, your voice, and your exposure all factor into whether someone chooses to select you as the one they want to do business with.
Ioana Good Founder + PR Strategist of Promova.
Humans are inherently social creatures and often look to others for guidance when making decisions, a phenomenon referred to as social proof. When people see others endorsing a product or service, they are more likely to do business with that company. Firms can harness the power of social proof through media efforts.
This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.
To view this content, please continue to their sites.
Not a Lexis Subscriber?
Subscribe Now
Not a Bloomberg Law Subscriber?
Subscribe Now
LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.
For questions call 1-877-256-2472 or contact us at [email protected]
