It’s the beginning of the year so hopefully attorneys are creating marketing and business development plans for themselves and their firms. I asked my panel what they are doing in terms of 2022 marketing.

Marketing Focus

The focus of their marketing efforts are almost evenly divided between Internet and social media activities and building relationships through networking activities.

  • Annamarie Bondi-Stoddard, managing partner, Pegalis Law Group, a medical malpractice firm, focuses on the Internet “to establish a presence for the firm in general and to convey that we are a long-standing successful firm in the medical malpractice arena.”
  • For Alla Roytberg, attorney/mediator/speaker in the divorce and family law firm, Roytberg Traum Law and Mediation, “Our 2022 focus is Video Presence—on Instagram, on the Website, Facebook, etc.”
  • Mark Seitelman, managing partner, Mark E. Seitelman Law Offices, a personal injury firm, says, “We have an Internet marketing company whose mission is to get us more calls from our website. They are currently updating our online marketing exposure.”

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