The Peloton store inside The Mall in Columbia, in Columbia, Maryland. Photo: Diego M. Radzinschi/ALM

Peloton's NYC HQ Doesn't Make It Subject to Consumers' False Ad Claims Under State's Business Law, Judge Rules

In the complaint set aside by the court, customers said Peloton had falsely claimed its on-demand offerings were "ever-growing," but that wasn't true as videos were cut because of music licensing issues.

July 13, 2021 at 05:22 PM

3 minute read

Tom McParland

A federal judge has dismissed false advertising allegations in a lawsuit stemming from Peloton Interactive Inc.'s decision to curtail its video library, finding that the exercise equipment company's New York City headquarters was not enough to subject the firm to claims under the state's General Business Law.