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man with a megaphoneIt’s no secret that diversity and inclusion initiatives remain top of mind for the legal industry, with The American Lawyer’s 2019 Diversity Scorecard indicating that only three firms have at least 20 percent minority partners among respondents in the Am Law 200 and National Law Journal 250.

Recognizing the importance—both to clients and potential recruits—in having a diverse workforce and championing inclusion, law firms have put in place extensive programs aimed at increasing representation in the legal community. While firms may be focusing on recruiting diverse hires, ensuring teams meet increasing requirements from clients, and being conscientious when putting forward lawyers for promotions and awards, many do not realize how media relations programs can also fit into firm initiatives.

By identifying and employing a roster of diverse spokespeople, law firms can use media relations as a tool to enhance messaging around their commitment to diversity and inclusion initiatives.

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