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Todd E. Soloway and Bryan T. Mohler Todd E. Soloway and Bryan T. Mohler

You’ve booked a stay at a hotel, finally arrived at your destination and proceed to check into your room. You immediately notice that the room appears recently updated and remarkably similar in quality, layout and décor to the room at the hotel of the same brand you stayed at a month ago in a different city. You think to yourself, how does the hotel brand ensure consistency across its various locations? Do all rooms receive frequent renovations or did the front desk associate just give me the nicest and newest room available? The answer to this question is far from simple, and lies within what are often called “brand standards” (also known as “system standards”), a supposedly uniform set of guidelines with which hotel brands require hotel owners to comply in connection with the build-out, operation, renovation and upkeep of hotels of a particular brand.

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