On the heels of announcing the U.S. Securities and Exchange Commission’s “Best Interest Rule,”  SEC Chairman Jay Clayton came to Temple University on Wednesday to discuss the finer points of the plan, which is meant to give retail investors a better understanding of who is investing their money and how they are doing it.

“Markets can be intimidating and complex and, if you’re not experienced or well informed, it is easy not to begin at all, or you may get burned by taking on more risk than you want. It is an investment professional’s job to bridge this knowledge, information, and comfort gap,” Clayton told the audience at Temple.