Pomegranate juice maker POM Wonderful LLC is taking its legal battles to the nation’s highest courts, with appeals briefs due within the next month in at least three cases.
POM, which has touted that its 100 percent pomegranate juice prevents heart disease and certain cancers, appealed a finding by the Federal Trade Commission that some of its health claims were deceptive and misleading to consumers. The FTC’s order violates its free-speech rights under the First Amendment, according to an August 16 brief filed by POM attorney Thomas Goldstein with the U.S. Court of Appeals for the District of Columbia.
