Davis & Gilbert’s business strategy is laser-focused on one industry — advertising. Neither a litigation shop, a mergers and acquisitions specialist nor a regulatory firm, the New York shop provides a full menu of legal services demanded by ad agencies, buyers and media outlets. Matters range broadly from false advertising to copyright infringement to lease negotiations for office space.

Although small by the standards of the global legal industry, the firm is a giant within the advertising sector. Founded more than a century ago, it is located in a single office with 110 lawyers — many of whom have defected from big firms and are well versed in practicing specifically for ad industry clients. Davis & Gilbert is unusual not only in offering legal advice across a wide variety of disciplines, but also in offering strategic advice on marketing efforts.