Bloggers of the world, relax — the Federal Trade Commission is not out to get you. That was the message from Mary Engle, associate director for advertising practices at the FTC’s Bureau of Consumer Protection.

In a conference call for reporters today, Engle aimed to set the record straight after a flurry of news stories (not to mention blogs and tweets) about the FTC’s new advertising guidelines that were, as she put it, “all wrong.”