The U.S. Supreme Court seems poised to rule against an attorney seeking to register the slogan “Trump Too Small” as a federal trademark after expressing deep skepticism of his First Amendment arguments at a hearing Wednesday.

Both liberal and conservative justices seem inclined to uphold the Lanham Act’s long-standing bar on registering trademarks that include the names of living people without their consent, in contrast to recent high court decisions striking down aspects of the law under the constitutional right to free speech.