In the District of Columbia, where law, politics and public controversy consistently intersect, the crisis management specialists, or “fixers,” who change the narrative for law firms, companies and individuals, aren’t part of a new concept.

But a new wave of young, diverse and digitally adept law firm crisis management leaders are shaping an arena impacted by evolving societal standards and the ubiquitous nature of social media. And they are doing so in a way that seamlessly connects the lawyers who work on these matters with other key team members to achieve outcomes that work best for clients.