Ashley Taylor Jr., one of the leaders of the state attorneys general practice at Troutman Pepper, served as assistant attorney general in Virginia early in his career around the turn of the millenium. His team regularly represents data brokers, debt collectors, manufacturers, insurers and other consumer-facing companies in investigations and litigation spearheaded by the states. "We have a focus on state attorneys general because they have become the primary enforcer in many of these primarily consumer protection areas in places like privacy," Taylor said.