As the lawsuits and criticism continue to pile up for Equifax Inc. after the disclosure of a massive data breach impacting as many as 143 million U.S. customers, the company is scrambling to mitigate the damage.

Equifax CEO Richard Smith apologized to all affected in a Sept. 12 op-ed, promising that changes will be made. Days later, the company announced the retirement of its chief security and chief information officers.