As the attorney referral market heats up, providers are looking for a competitive edge with more specialized and community-focused services. But one new entrant is betting on a technology that while regularly used by attorneys has of yet not been available to their clients—legal analytics.

On-demand attorney service startup Justice Toolbox, which operates as a case and location-specific attorney search engine that lists metrics such as cases won and clients served, recently launched in hopes of making the task of hiring an attorney a data-driven choice. The search engine is currently free to use but plans to sell advertising on its website in the future.