LexBlog, a blogging platform for legal professionals, announced on Tuesday the release of Lou, a suite of generative artificial intelligence-powered tools that aims to assist law firm professionals, including lawyers, with blogging and publishing marketing content.

“One of the biggest users of our products and other people that we operate with the most are the digital marketing manager, the digital media coordinator,” Colin O’Keefe, director of product at LexBlog, told Legaltech News. He added, “Those are the people that are and do end up using our product quite a bit because they are moving the content from a lawyer who may have sent it over as a Word Document or something like that. And they’re responsible to get it up there.”