On March 1, 2022, a new data privacy law in China went into effect, known as the Internet Information Service Algorithmic Management (IISARM) regulations. The Cyberspace Administration of China (CAC), joined by three other Chinese entities, issued the regulations. The CAC is a well-known central internet regulator and oversight and control agency in China.

The new IISARM regulations apply to “personalized recommendations in mobile applications” and require that “algorithm recommendation services” providers uphold certain “user rights.” Thus, this raises the questions of what these three phrases: “personalized recommendations in mobile applications,” “algorithm recommendation services providers,” and “user rights,” mean under the IISARM.