The Legal Marketing Association conference is around the corner and one topic that’s always hot is content marketing. But content marketing could well be the most misunderstood concept in legal marketing today.
Why?
Marketing content and content marketing are two different things; understanding the lexicon is an advantage in an industry where nuance matters.
October 13, 2020 at 07:00 AM
1 minute read
The Legal Marketing Association conference is around the corner and one topic that’s always hot is content marketing. But content marketing could well be the most misunderstood concept in legal marketing today.
Why?
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