It looks like we will be virtual for an indeterminate time. Now that we are out of the panic mode and into a more pragmatic state of mind, we need to get to back to the business of maintaining top of the mind awareness of the firm and developing new business in a virtual business world.

Marketing activities are those initiatives that enhance the firm’s visibility, build its reputation and maintain top of the mind awareness. Business development is sales for lawyers. It is specific to developing a relationship with a contact or target.