Companies toy with the idea of digital reinvention all the time. Most of them fail. That’s because “true” digital transformation, venturing outside of a company’s business norms, can be like going on a space mission. To succeed, a company must have a bold imagination and true commitment to change. The Fantastic Four of Digital Transformation can help:

The Thing

Before embarking on an out of this world mission, an organization must select The Thing or a Tech Rock to lead its digital transformation. The special power of the Tech Rock lies in his keen knowledge of foundational IT. He carries the load of everyday tech operations. He is also responsible for designing the digital transformation roadmap. He must also be a visionary; someone who is able to conceive technology modeling to meet the corporation’s anticipated business needs.