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Virtually all of today’s large software platforms are open ecosystems that allow third parties to build applications to improve the base platform under a variety of models. For example, “independent software vendor” (ISV) or application programming interface (API) access contracts govern how third-party developers may interact with technology platforms. “Scrapers” also access platform information without any contract to develop analytics products. Adding to the complexity, platforms may be on both sides of these relationships, acting as ISVs to integrate their products with other platforms, or scraping competitor data to develop new products.

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