Kimberley Davies likes the early-days identity search that encompasses life at a startup. Which is one of the reasons she left document review company Luminance, where she most recently was head of discovery, earlier this year to accept a commercial development manager position with one of the newest law firm tech subsidiaries on the block.

An offshoot of law firm Kennedys, the tech-driven Kennedys IQ launched in February. But it has already established a mission statement that feels somewhat at odds with its law firm lineage.

"The key thing is to give organizations access to technology that helps them to use lawyers less. Helping with parts of the claims process where you might not have a lawyer involved or you might have a lawyer involved but you actually don't need to," Davies said.