Google doesn’t want to be caught with its hand in the cookie jar. The search giant announced last week that it would be pulling the plug on third-party cookies inside of its Chrome web-browser, a move that sparked a strong response from members of the advertising community worried about the possible implications for the online ecosystem at large.
Platforms like Google, meanwhile, are likely concerned about potential fallout from the General Data Protection Regulation (GDPR) and other privacy regulations that can impose heavy penalties on entities that share consumer information with third-parties absent consent. In other words, a shift towards an internet light on third-party cookies is likely inevitable, and could push the online economy—and potentially even legal tech—into some new dimensions.
This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.
To view this content, please continue to their sites.
LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.
For questions call 1-877-256-2472 or contact us at [email protected]