Google doesn’t want to be caught with its hand in the cookie jar. The search giant announced last week that it would be pulling the plug on third-party cookies inside of its Chrome web-browser, a move that sparked a strong response from members of the advertising community worried about the possible implications for the online ecosystem at large.
Platforms like Google, meanwhile, are likely concerned about potential fallout from the General Data Protection Regulation (GDPR) and other privacy regulations that can impose heavy penalties on entities that share consumer information with third-parties absent consent. In other words, a shift towards an internet light on third-party cookies is likely inevitable, and could push the online economy—and potentially even legal tech—into some new dimensions.
