An Australian legal tech startup is aiming to make law firms’ AFA pricing more competitive. And given that it’s being backed by legal departments in some of the largest corporations in the economy, it may not be a far-off goal.

Persuit, which styles itself as an “outside counsel management platform,” has a simple pitch. By helping legal departments better manage requests for proposals (RFP), it believes it can push the cost of firm AFA services toward “true market pricing,” said Jim Delkousis, Persuit’s founder and CEO, and former co-global head of infrastructure, construction and transport at DLA Piper.

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