The legal market remains abuzz with innovation talk and articles. Absent from that discussion, however, is assessing the impact of innovation. I explain here the innovation buzz and assess its current state and impact. Assessing it turns out to be hard, so I include a case study of Ogletree Deakins to illustrate one innovation approach.

Three reasons explain the innovation focus. First, clients demand value and use innovation as a proxy for it. Second, as consumers we experience innovation and disruption daily (think ride sharing) and so expect it everywhere. And third, the rise of legal AI–and AI hype–has changed expectations.

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