X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.
Finished Velcro® material in packaging is arranged for a photograph at the Velcro USA Inc. manufacturing facility in Somersworth, New Hampshire, U.S., on Tuesday, March 11, 2014. Photographer: Scott Eisen/Bloomberg

In September 2017, fastener manufacturer Velcro Cos. and its in-house lawyers made a run at viral video fame. The company released an original music video aimed at deterring improper use of its VELCRO® trademark.

Caroline Spiezio

Caroline covers the intersection of tech and law for Corporate Counsel. She's based in San Francisco. Find her on Twitter @CarolineSpiezio.

More from this author

Lean Adviser Legal

Think Lean Daily Message

"Nothing gets the hungry lawyer s juices flowing like a big new project, but the temptation to dive in and start lawyering must be resisted. Planning comes before execution. And it is incumbent on the lawyer, not the client, to initiate that planning."

Learn More

 

ALM Legal Publication Newsletters

Sign Up Today and Never Miss Another Story.

As part of your digital membership, you can sign up for an unlimited number of a wide range of complimentary newsletters. Visit your My Account page to make your selections. Get the timely legal news and critical analysis you cannot afford to miss. Tailored just for you. In your inbox. Every day.

Copyright © 2018 ALM Media Properties, LLC. All Rights Reserved.