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Finished Velcro® material in packaging is arranged for a photograph at the Velcro USA Inc. manufacturing facility in Somersworth, New Hampshire, U.S., on Tuesday, March 11, 2014. Photographer: Scott Eisen/Bloomberg

In September 2017, fastener manufacturer Velcro Cos. and its in-house lawyers made a run at viral video fame. The company released an original music video aimed at deterring improper use of its VELCRO® trademark.

Caroline Spiezio

Caroline covers the intersection of tech and law for Corporate Counsel. She's based in San Francisco. Find her on Twitter @CarolineSpiezio.

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