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Adam Stock, CIO of Allen Matkins Leck Gamble Mallory & Natsis. Adam Stock, CIO of Allen Matkins Leck Gamble Mallory & Natsis.

Law firm innovation officers seem to come from all kinds of backgrounds, from the more technical side all the way to the business end. In recent years, though, marketing is another area that has become a much more technical, data-driven practice across industries, and it’s driven law firms to adopt new software and technology to innovate their own strategies.

Enter Adam Stock, formerly the chief marketing officer and now chief innovation officer for Allen Matkins Leck Gamble Mallory & Natsis. Stock’s marketing background, while perhaps unexpected for a role increasingly concerned with cybersecurity and artificial intelligence, has given him broad experience in implementing new, technology-based strategies across the firm, as well as a strong sense of how to communicate value back to clients.

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Gabrielle Orum Hernández

Gabrielle Orum Hernández is a reporter with Legaltech News and the Daily Report covering legal technology startups and vendors. She can be reached by email at [email protected], or on Twitter at @GMOrumHernandez.

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