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Law firm innovation officers seem to come from all kinds of backgrounds, from the more technical side all the way to the business end. In recent years, though, marketing is another area that has become a much more technical, data-driven practice across industries, and it’s driven law firms to adopt new software and technology to innovate their own strategies.
Gabrielle Orum Hernández is a reporter with Legaltech News and the Daily Report covering legal technology startups and vendors. She can be reached by email at firstname.lastname@example.org, or on Twitter at @GMOrumHernandez.