Media and internet: The content business
Once, life was simple in the media business. Media companies produced content - though they didn't call it that - for the masses. Film studios, record companies, publishers and broadcasting groups either owned or had significant control over distribution channels for that content. Life was also much simpler for media lawyers. Work was filled with low-level litigation, turning out fairly standard copyright agreements and, if you worked for one of the acquisitive media conglomerates, bringing in external counsel for intermittent bouts of empire building
The internet has birthed a media revolution, blurring the line between technology and entertainment businesses. Alex Aldridge talks to lawyers on both sides striving to win control of the all-important content – and to build a model that makes money
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