The right route to market
These are nervous times for any business and independent law firms are no exception. There is no immunity from the shock waves of the credit crunch and inevitably marketing plans will come under scrutiny. The firms that choose to review their marketing plans and make them more effective are likely to emerge as the real winners. So how can an independent firm promote and enhance its profile? Here are the 10 things I most often find myself talking to firms about:
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