Olvera Jiménez, who will be part of the firm’s technology, media and telecommunications practice, spent 25 years in the public sector, working primarily in the areas of technology, consumer protection and communications.
In 2017, he was appointed Mexico’s undersecretary of communications by former Mexican President Peña Nieto. In this role, he spearheaded negotiations for the United States-Mexico-Canada Agreement that will, if approved by the U.S. Congress, replace the North American Free Trade Agreement. He also participated in the design and implementation of recent reforms in the country’s telecommunication sector.
“I was attracted to Greenberg Traurig because the firm is actively expanding strategic areas, including its integrated TMT capability which leverages reputable resources and a global reach,” Olvera Jiménez said in a statement. “I am excited about the firm’s unique platform for both private and public-sector clients throughout Latin America, and look forward to working with the team in Mexico and across the region.”
Nieto signed constitutional amendments in 2013 meant to curtail the powers of Mexico’s media monopolies—Televisa and TV Azteca—by establishing a regulatory agency and mandating competition. The change in the telecom industry and other key sectors such as energy has spurred a large influx of foreign direct investment, with many of the deals facilitated by U.S. law firms like Greenberg Traurig.
Greenberg opened its Mexico City office in 2011, staffing it with one partner—Mexican attorney Luis Rubio Barnetche—and five associates. Hiring was steady until Jones Day raided the outpost in 2015, hiring away three partners including Rubio Barnetche. Today, the office boasts about 60 attorneys.