Marketing and business development departments inside Am Law 200 firms are still growing—in size, in salaries, in sophistication, in demand—and for good reason. High-functioning marketing and business development teams are making an impact, improving the bottom line and helping their firms and lawyers evolve and adapt, and even lead, in a legal industry in which disruption and change continue.
There are four baseline concepts that must be realized in your firm to ensure a productive and beneficial relationship with your marketing and business development professionals to improve return on investment and remain competitive and successful in the years ahead.
