Marketing is one of the three key components of running a successful firm (along with administration and business operations). While all firms have marketing initiatives in place, that does not necessarily mean you’re doing all you can to optimize your marketing efforts. If you’d like to get more out of the time, money and effort you spend on marketing, read on to make sure you aren’t making one of these common marketing mistakes.
Mistake No. 1: Putting All Your Eggs in One Basket
Law firms that focus on a singular marketing objective—increasing visibility, for example—are missing out on a whole range of opportunities to build their brand. Successful marketing requires a multifaceted approach that helps you not only build awareness but also connect, communicate, educate and ultimately close ideal clients.
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