The Georgia legal community’s 10th annual fundraising drive for the state’s food banks launched Monday, reaching the $100,000 mark by 4 p.m.

This year’s event lacks some of the visible drama that accompanied last year’s campaign, which occurred just as the pandemic shut down the economy and cars lined up at food banks around the country. But the number of Georgians who are food insecure—meaning they don’t know how they’ll get their next meal—rose in the last year to 1.7 million, according to the state food bank association.