Florida-based multistate personal injury law firm Kanner & Pintaluga is crying foul over what it claims are unfair advertising practices by an Atlanta firm, which is allegedly steering away potential clients.  

According to the complaint K&P filed last month in Fulton County Superior Court, Atlanta’s Kaufman Law is violating K&P’s trademark and “misleading” the public by purchasing K&P’s name through Google’s AdWords. That program allows businesses to bid for particular search words or terms, then place clickable links atop the resulting search pages “in a manner that makes Kaufman’s advertisements appear as related to or derived from K&P.”