U-Haul is asking the Georgia Court of Appeals to reverse a trial judge’s ruling holding the company liable for the full extent of the damages in a wrongful death lawsuit filed by the family of a man who was hit by a rented truck.

That judge’s ruling is “unprecedented,” U-Haul’s appellate counsel, Laurie Webb Daniel of Holland & Knight, told the court Wednesday. If it stands, the ruling would open the company to “unlimited” exposure, she said, repeating the word “unlimited” for effect. “It’s not sensible,” Daniel said. “It’s not fair.”