Thirty-three people who say an e-commerce company scammed them out of millions are using the American Arbitration Association and a Miami attorney to try to recoup the money they say they lost.

Nima Tahmassebi, a partner with Perlman, Bajandas, Yevoli & Albright, is leading the charge for the group, which has opted to litigate through the AAA for a resolution against Ascend Ecom LLC, after failed presuit demand negotiations went unanswered.