In the eight years since we founded Rentyl Resorts, we have learned a lot of important lessons about marketing. All of them apply to your professional legal practice. Foremost, but not necessarily first, is that you can never stop marketing yourself or your business. No matter how successful you become, you must constantly communicate why you’re the one to hire.

Take attorneys for example. You may believe you are at the top of your field, but with tens of thousands of attorneys in our state, what makes your practice first, best or different? The number of Miami-Dade County civil litigation attorneys alone would fill two center-court sections (106 and 107) at a Miami Heat game and then some.