What can properties learn from e-commerce giants like Amazon? Owners and operators can deliver an exceptional experience for the renter by following principles that have transformed the online shopping landscape. Apartment hunting has three factors of success that are also critical in other types of online shopping: customer service, availability and ease of access, and community engagement.

“Everyone wants the Amazon experience online,” shared Max Morales, director of marketing at Cornerstone Group. In a webinar on how to optimize marketing for a variety of properties, Morales shared a fundamental truth about modern living and leasing. “People like simple.” Renters want to easily find and live in their ideal apartment. Much like successful e-commerce businesses, exceptional experiences in leasing require properties to make it easy for renters to find what they’re looking for.