Understanding demographics is the key to success in the single-family rental market, according to panelists at IMN’s Single-Family Rent Forum (East) held in Miami Beach last week. And for this asset class, that often means considering the needs of Millenials and blue-collar workers, who are increasingly looking for high-quality and varied amenities. 

Dog parks and trails, fitness centers, saltwater pools, flex space, electric vehicle charging stations, yard space and drains in parking garages for dog washing are all amenities potential tenants look for in single-family rentals, the speakers said.