The widower of a smoker, whom a jury in Brevard Circuit Court awarded a multimillion-dollar verdict, has provided a new take on an adage: ‘If at first, you don’t succeed, try three more times.’

Philip Freidin and Whitney Untiedt, partners at Freidin Brown in Miami, represented Pearl Morse, who argued her husband, Jay, died from his decades-long consumption of cigarettes from the R.J. Reynolds Tobacco Co.