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From left: Patricia Beitler President of Velocitas and Roger Slade of Haber Law. From left: Patricia Beitler President of Velocitas and Roger Slade of Haber Law.

There is obviously great competition for clients in the legal marketplace. What started as advertising on matchbook covers slowly evolved into bus stop advertisements, billboards, radio advertisements, and, eventually, television. Now, social media is all the rage with law firms jockeying for position on Facebook, Instagram, LinkedIn and Twitter. Some practitioners get straight to the point with direct advertising while others try the more subtle approach of a blog post or other informational release such as a scholarly article or legal update.

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