Randy Rosenblum of Dolan Dobrinsky Rosenblum in Miami teamed with Jacksonville lawyers Richard Lantinberg and Allen Jay Plotkin of The Wilner Firm to hit tobacco corporation Philip Morris USA Inc. with a $2.5 million verdict for the daughter of a smoker who died in 1994.

But despite the victory, the case demonstrates what some attorneys say is jurors’ prejudice against smokers. With no punitive damages awarded, it shows plaintiffs lawyers face an uphill battle in front of  jurors.