I recently needed a new stapler because my old one broke. I thought it would be a fairly simple thing and went to my local stationery store. There was only one model and when I asked the clerk about it, he shrugged. Because I already own three lousy staplers, back to Amazon I went. I quickly found one that could handle 40 sheets and decided to take a quick look at the reviews, which were astounding. There were 837 reviews and 30 questions answered. At that point, I couldn’t resist and down the rabbit hole I went. People were so excited about this stapler they took time to write glowing reviews and pass along tips for maximum benefits. From a stapler.

One person wrote: “I know—it’s stupid to get all worked up over a stapler. I just want simple things in my life to work smoothly so that I can focus on the things that are difficult. This stapler helps me do that.” Another wrote: I LOVE THIS STAPLER. I know that staplers shouldn’t be thoroughly loved like this one, but I LOVE THIS.”