A trademark infringement fight is brewing over the Travelers Insurance Indemnity Co.’s iconic red umbrella.
The logo, which has been a part of the Hartford-based insurance giant’s branding since 1960, was allegedly duplicated by a financial management company based in Nashville, Tennessee. In its 27-page federal lawsuit filed May 5 in U.S. District Court in Bridgeport, Travelers accuses Virtue Capital Management LLC of trademark infringement in violation of the Lanham Act and the Connecticut Unfair Trade Practices Act.
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