We’ve all experienced the “ick” factorthat queasy feeling that a company has just a bit too much information about you. Sure, you love that Apple Inc.’s Genius has figured out what music you like and recommends artists you may not yet have discovered. You like the book recommendations that pop up on Amazon.com, and tolerate eBay Inc.’s constant suggestions based on your past purchases.
But did you know that Target Corp.’s algorithms can determine with astounding accuracy that you are in your second trimester of pregnancybecause you started buying scent-free lotions, wash cloths, hand sanitizers and cotton balls? And that Target can tailor the advertising flyer that is sent to your home to include coupons on baby food, diapers and other necessities of a newborn? You might find that downright invasive.
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