So you walk into a Starbucks and see details of a promotion that says for every cup of coffee you purchase, the chain will donate five cents to a particular charity. Or maybe you go in the grocery store and see signs for Huggies that says your purchase will lead to free diapers being sent to military families.
These charitable endeavors called commercial co-ventures have become big business. They tend to draw in consumers while branding a for-profit company as also having a good heart.
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