Eight companies, but just one in the legal field, are competing to buy new Web domains such as “.law,” “.lawyer,” and “.legal,” according to officials at the Internet’s domain registration body.
Until now, web site URLs had to end with traditional suffixes such as .com, .edu, and .org. ICANN the Internet Corporation for Assigned Names and Numbers last year expanded its system to allow for custom suffixes known as top-level domains. Applicants could suggest any name they wanted for a fee of $185,000, with the logic being that new domain owners would sublet their virtual land for profit. Applicants could also be trademark owners, such as .apple or .mcdonalds, most of which were filed without competition.
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